Traditional print marketing starts to roll back the years
For the first time in a decade, printed advertising has achieved growth, providing a timely boost for the worldwide pulp & paper industry.
This is according to a recent article in the Harvard Business Review (April 2022) which reports that a ten-year cycle of stagnation and decline in printed advertising has been broken, driven largely by increased output by business-to-consumer service companies.
Likewise, a cross-industry sample of over 2,500 US-based marketing leaders who participated in the CMO Survey (published February 2022), predicted that their spend in the field of print media would see a significant increase in the coming years… as much as 10.2%. Founded in 2008, the CMO Survey is the marketing industry’s longest running non-commercial survey-based publication. It collects and disseminates the opinions of top marketers in order to predict the future of markets, promote marketing best practice and enhance the value of marketing in organisations and in society.
This 28th Edition of The CMO Survey also reports that marketing budgets as a percent of overall company budgets have risen to 11.7%, resetting to pre-pandemic levels. Annual growth in marketing spend is over the 10% mark for only the second time in a decade, and is predicted to rise still further – to 13.6% – in 2023.
Partners behind this hugely insightful and revealing study include the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business, based in Durham, North Carolina. This survey, along with the Harvard Business Review article, is now leading marketing directors everywhere to re-appraise the “digital versus print” conundrum, and instead pursue a “blended” approach which incorporates all promotional media.
This is, of course, not only excellent news for printing businesses across the globe, but also a welcome and timely boost for the worldwide pulp & paper industry and, here at Turner & Coates, we can help companies operating in this hugely competitive sector, to ensure they are fully equipped to capitalise on this exciting, predicted growth in demand.
Proud to roll out our pulp & paper experience to new and existing customers
Turner & Coates benefits from a solid and proven track record in the pulp & paper industry. For more than 60 years, we have been inspecting a broad range of pulping equipment, from aeration systems and digesters, to black liquor recovery boilers and sweet water condensers.
Similarly, we have inspected and expedited the worldwide distribution and manufacture of stock preparation systems, shredders, de-barking drums, paper machines, core cutting systems and re-reelers amongst many other pulping, preparation, woodyard and finishing products and related accessories and equipment… from cranes to compressors.
Helping your business grow responsibly
Turner & Coates is also one of the most experienced and trusted Quality Management (QM) service providers to the global pulp & paper industry, offering a suite of internationally recognised standards to help businesses in this vital sector to operate and grow in line with demanding and dynamic environmental obligations and responsibilities.
Turner & Coates is a tried-and-trusted provider of high quality, professional consultancy and internal auditing services, designed to help businesses properly prepare for ISO 14001 certification.
Part of the ISO 14000 family of Environmental Management standards, ISO 14001 exists to help businesses and organisations focus upon – and optimise – their eco-efficiencies, and is the single-biggest environmental management standard worldwide. It helps businesses and organisations across the globe to respond positively and proactively to constantly changing conditions in a standardised and measurable way.
Following ISO 9001’s established ‘Plan-Do-Check-Act’ methodology, ISO 14001 has also been developed to stimulate and sustain productive dialogue with all parties concerned including employees, contractors, neighbours and relevant regulatory authorities.
As part of our all-embracing provision in this vital and growing area, we help companies to adapt and integrate their environmental management requirements into their existing management systems as seamlessly as possible, rather than having to create different systems for different standards.
Here at Turner & Coates, we also benefit from wide experience in the successful implementation of the ISO 50001 Quality Management standard. This sets out a framework of requirements to which businesses and organisations must adhere, in order to demonstrate that their practices and procedures are constantly monitored and effectively controlled.
Moreover, the ISO 50001 Quality Management standard aims to help companies across the globe to reduce their reliance on fossil fuels, trim their energy costs and pursue a more active, responsible and urgent approach to cutting their greenhouse-gas emissions.
Relevant to any business or organisation – regardless of size, industry sector or global location – the ISO 50001 Quality Management standard focuses on how companies:
* manage important data and official documentation.
* identify, control and reduce their significant energy uses.
* comply with energy-related legal obligations.
* review their internal practices and procedures.
At Turner & Coates, we are dedicated to helping our clients achieve full ISO 50001 compliance, from providing assistance with identifying infrastructural areas that would benefit from energy efficiency measures, to helping to ensure that the targets and objectives set are SMART (‘Specific, Measurable, Achievable, Realistic and Time-bound’).
Call us today on 0161 660 8656 from within the UK. We can also be contacted on +1 (404) 462-5729 from the US and Canada.